Google Ads Marketing For Lead Generation
We have certified google AdWords Professionals with over 10+ years of digital marketing experience and have helped many clients in different sectors to get leads and grow online.
Through this knowledge we understand how easy it is to lose your hard earned money on paid search because of a badly managed campaign.
Our goal as your PPC marketing specialists is to help you get leads and increase your Return On Investment (ROI) through effectively setting up and managing your PPC advertising campaigns.
It’s our job to understand the complexities of PPC advertising so that you don’t have to, and to use the best strategies to help you make a profit from your paid search advertising.
As your PPC Marketing specialists our aim is to help you spend your budget wisely on search to get the best returns. Whether you want more traffic, sales, form submission leads, phone call leads, newsletter sign ups, subscribers, downloads and so forth.
Good Ads Services
Campaign Planning & Strategy
=>Campaign Audit
=>Competitor analysis
=>Keyword research
=>Keyword bids and search volume research
=>Proposal for planning and structuring your account
=>Campaign strategy proposal
=>Monthly budget and bid proposal
=>ROI proposal
Campaign Set Up & Structuring
=>Create theme based campaigns
=>Select targeting and networks
=>Create relevant ad groups
=>Add researched keywords and negative keywords to ad groups
=>Develop optimised ad copy
=>Create ad extensions
=>Select targeting and networks
=>Set Up conversion tracking
PPC Campaign Management
=>Monitor and optimise keyword performance
=>Monitor and optimise budget and CPC (Cost Per Click)
=>Monitor and optimise conversions and ROI
=>Monitor and optimise quality score and ad rank
=>Monitor and optimise targeting
=>Split test and optimise ads
=>Monitor Google analytics
=>Performance reporting (Monthly)
The Process
Discovery – This process is meant to find out more about your business, the goals you would like to reach, your competitors, customers, etc.
Research and audit – An audit on your previous campaigns as well as research into your industry, competitors, keywords, etc.
Strategy – An account and campaign strategy based on the insights from the discovery, research and audit phase.
Implementation – This involves setting up, managing and optimising the campaigns for best results.
Reports – Monthly discussion on the progress and campaign performance reports.