Social media is quite big and influential, it’s so big that it’s likely your parents or grandparents are on it or they know someone who is on it. You probably got to this article through some social media platform.
Using social media and its influence to promote your business can help you reach a large number of people and increase your profit exponentially.
This is what we will be discussing in this article – using the 5 most popular social media platforms to promote your business.
Just to give you an idea of how big or how much influence social media has, here are a few stats from Statista and Data Portal.
How much influence does social media have?
- Over half of the world’s population is on social media. The number of people on social media is 4.55 billion, which is roughly about 57.6% of the population.
- In 2021, between January and October, 409 Million people joined social media. This would be an average of 13 new users joining every second.
- A typical user visits an average of 6.7 different social media platforms every month and spends an average of 2 ½ hours daily.
Now that you have an idea of how big social media is let’s get into the…
Top 5 social media platforms and how you can use them to grow your business.
The first one is
1. Facebook
Fun fact about Facebook, it has now changed its name to Meta, short for Metaverse. The idea behind Metaverse is for users to be able to interact with each other virtually without screens and the likes.
For example, say you are throwing a party in Cape Town, South Africa and you have friends all the way in Germany.
Through VR headsets (or whatever it is that will be developed at that time) your friends will be able to join you and interact with you live where you are for your birthday celebration.
Fun times neh!
So onto the good stuff…
Facebook is the largest social media platform in the world with 2.89 billion active users a month.
How to use Facebook to grow your business?
- You can open a business page on Facebook and fill in your business information, showcase your products and services as well as post updates, images, and videos.
- Through your business page, you can promote your posts to a larger audience on Facebook and Instagram through paid advertising.
- You can create a store on Facebook and link it to your eCommerce store.
- You can create a Facebook business account to create and manage advertising campaigns for your business to market across Facebook and Instagram.
2. YouTube
YouTube has around 2.29 billion active users a month.
How to use YouTube to grow your business?
- On can create ads that will show on different locations on YouTube e.g YouTube feeds, before, in the middle or at the end of a video, bottom of the video, side of the video, etc.
- You can create these ads (video ads preferably) right on YouTube or through Google ads. Google ads is a platform on Google that lets you advertise across all Google products including YouTube and websites that partner with Google.
3. WhatsApp
WhatsApp has 2 billion monthly active users.
How to use WhatsApp to grow your business?
- You can open a WhatsApp business account and put your business information (logo, numbers, address) on it as well as your product catalog.
- This will enable you to put your business on WhatsApp and interact with customers and have them order right on your WhatsApp business account.
4. Instagram
Instagram has 1.39 billion active users a month.
How to use Instagram to grow your business?
- Just like Facebook, you can create a business page on Instagram where you have your business information, services, product catalog, and posts to update users.
- You can create an Instagram store and sell your products on Instagram.
- You can create ads on Instagram to reach a wider Instagram audience.
- You can link your Instagram page with your Facebook page and have your Facebook ads also run on Instagram. Thus killing two birds with one stone.
5. Facebook Messenger
Facebook Messenger has around 1.3 billion monthly active users.
How to use Facebook Messenger to grow your business?
- Facebook messenger can act as your personal assistant by linking to your Facebook and Instagram page.
- You can have automated responses to answer people’s queries while you are busy with other things.
- You can enable customers to see your availability and schedule appointments.
Interesting article: Top 5 things every website needs to have
Conclusion
Social media can help you in growing your businesses, the top 5 social media platforms to help you grow your business are:
- Facebook (2.89billion monthly active users)
- YouTube (2.29billion monthly active users)
- WhatsApp (2 billion monthly active users)
- Instagram (2.39billion monthly active users)
