I guess the big question is – Is it really necessary to have a Facebook page for your business?
Well, the answer is simply YES!
In this day and age, it is a necessity to have an online presence for your business especially if you want to see it grow.
Advancements in technology in the last couple of years have made it much more affordable to own a smartphone with data to access the internet.
This has resulted in a lot of South Africans having access to online communities through their smartphones.
The most prevalent of these online communities are social media platforms such as Facebook, YouTube, Instagram, and TikTok to mention but a few.
Each of these platforms has users large enough in number to make up a country, some ranging in the billions.
Today we will look at one of the biggest social media platforms used in South Africa, more specifically the users and engagement of it as well as how this platform can be beneficial to your business growth.
If you prefer to watch instead check out the video below.
The Power of Facebook
First, let’s start with the user base
Number of Facebook users in South Africa
- As of January 2022, there were 29,375,100 registered Facebook users in South Africa. This means that 48.7% of the South African population is on Facebook.
- The largest user group on Facebook is between the ages of 25 – 34 years old. Bear in mind that usually, people in this age group are young professionals with disposable income to spend.
- 50.9% of Facebook users are females while 49.1% are males.
People’s habits on Facebook
- 40% of users on Facebook go through it while in bed before waking up.
- 36% of users on Facebook go through it while in bed before they sleep.
- 55% of users access Facebook on their mobile device during the day while they are out and about, inversely 95% access Facebook on their mobile phone whilst at home.
The engagement on Facebook
- 71% of Facebook users aged 12 – 24 years old say they have interacted with a brand on Facebook.
- 52% of Facebook users say they have been influenced by something on Facebook.
What does all this mean for you as a business owner in South Africa?
From the stats alone it is evident that Facebook has a large number of people in South Africa who spend a lot of active time daily on the platform.
Therefore, as a business owner, this platform can expose your products or services to millions of potential customers.
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Getting started on Facebook doesn’t require you to have any kind of skill, just create a Facebook page for your business at no cost.
This page can be used to showcase your business, products, and services and update people on any changes. After creating a page, you can invite your contacts on Facebook to follow the page.
Facebook also has a marketing tool called Facebook Ads Manager that enables your business to reach the wider Facebook audience – people beyond your contacts.
You can use this to gain more page followers as well as advertise your products and services. This however, requires technical expertise.
If you don’t have the know-how to advertise on Facebook, not a problem we can assist you with our affordable lead generation programmes where you only pay for customers knocking at your door. Click here to learn more.
