As a website owner, there are certain things that you have to tick off your website checklist. These are the basics that will help you get the most out of your new website. Check out our video for more details on the below.
The top 6 things your website should have include:
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Basic SEO
Make sure to have a compelling and readable meta title and description, your content should also be relevant to users. Include keywords in your title, headings, image alt tags, and body of your content.
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Security
Get an SSL certificate for your website (this turns the beginning of your website URL from HTTP to HTTPS). An SSL certificate protects your users from being redirected to other websites that are pretending to be you. These websites are called fishing websites and might want to get personal information from your unsuspecting users.
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Mobile Friendliness
Make sure your website can adapt to different screen sizes. In other words, your website should be responsive and able to adjust to a phone, tablet, and pc screen with ease. Users should have a pleasant experience navigating your website no matter the device they are on.
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Speed
Your website should be fast enough for users to visit, find what they need, and leave. People on the internet are impatient, therefore a slow website will chase potential customers away. There are tools that can help you check your website speed as well as give recommendations on how to improve it. Tools like Google Page Speed insights, GT Matrix and more.
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Google Analytics (Ability to see user activity)
Google analytics helps you track user activity on your website by showing you the people coming onto your website, where they came from, how many there are, etc. It is fairly easy to install and use.
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Google Search Console (Ability to know website performance)
Google search console is an application used by google to tell website owners how their website is performing as well as notify them if the site has errors according to Google.